In WP, Carnegie Mellon University, Pittsburgh, PA. Information discovery and the long tail of motion picture content. Word of mouth and taste matching: A theory of the long tail. Overchoice and assortment type: When and why variety backfires. Culture’s next rise or fall: The impact of recommender systems on sales diversity. In Towse & Handke (Eds.), Handbook on the digital creative economy. In Harvard Business School Working Paper No. Superstars and underdogs: An examination of the long tail phenomenon in video sales. Should you invest in the long tail? Harvard Business Review, 86(7/8), 88–96.Įlberse, A., & Oberholzer-Gee, F. Smith School of Business Research Paper No. long tails: Do consumer reviews increase the informational inequality between hit and niche products? In Robert H. Impact of search engines on page popularity. In IMC’07 conference, San Diego.Ĭho, J., & Roy, S. I tube, you tube, everybody tubes: Analysing the world’s largest user generated content video system. Cambridge, MA: Harvard University Press.Ĭha, M., Kwak, H., Rodriguez, P., Ahn, Y.-Y., & Moon, S. Creative industries, contracts between art and commerce. The longer tail: The changing shape of Amazon’s sales distribution curve. Sloan Management Review, 47(4), 67–71.īrynjolfsson, E., Hu, Y. From niches to riches: The anatomy of the long tail. Consumer surplus in the digital economy: Estimating the value of increased product variety at online booksellers. Goodbye pareto principle, hello long tail: The effect of search costs on the concentration of product sales. Journal of Cultural Economics, 37(3), 327–346.īrynjolfsson, E., Hu, Y. “Selling less of more?” The impact of digitization on record companies. Revue d’Economie Politique, 120(1), 141–162.īourreau, M., Gensollen, M., Moreau, F., & Waelbroeck, P. Marché Internet et réseaux physiques: comparaison des ventes de livres en France. Terrains et Travaux, 15, 147–170.īounie, D., Eang, B., & Waelbroeck, P. La distribution de la notoriété artistique en ligne: une analyse quantitative de MySpace. The long tail: Myth or reality? International Journal of Art Management, 12(3), 43–53.īeuscart, J. Effet longue traîne ou effet podium: une analyse empirique des ventes de produits culturels en France. Furthermore, we show that the market share lost by dominant firms is captured by small publishers online and by medium-sized publishers in conventional stores.Īnderson, C. Strategies adopted by leading publishers on the Web do not allow them to maintain the market share obtained with bricks-and-mortar retailers. Our main findings are as follows: (1) the market concentration of the French book industry is lower online than offline and (2) the difference in concentration between the two channels of distribution tended to widen over the period 2004–2010. To our knowledge, no paper addresses the following question: If the long-tail effect does exist, is it of more benefit to small or dominant publishers? The aim of this paper was to address this issue in the context of the French publishing industry. However, the long tail also raises the issue of a possible change in the usual market structure of cultural industries: an oligopoly with a competitive fringe. This literature is mostly, if not exclusively, focused on the impact of Internet on the distribution of sales by product. A growing body of literature is devoted to testing the reality of the “long-tail” phenomenon.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |